Getting With the Program(S)

Ask any real estate pro who's been in the business twenty-five years or longer: today's real estate business is not so different from other cycles - short sales had a different name in the 70's and 80's, but they were still around. So were foreclosures. 

What's different today? Procedures. So it pays to get educated on the changes and be prepared to meet your clients where they're at in terms of their home selling or buying needs. This includes getting up to date on how social networking is impacting prospective buyers' and sellers' methods for learning about and transacting real estate.

Sharp cookies like Natalie Southwick in Park City, Utah, are being proactive about their training. Natalie started with a CDPE designation to learn more about short sales, then advanced her education with a CDRS designation and her closing success ratio on short sales has leapt!

Make sure your annual budget includes advancing your education in a variety of ways. Your clients will be better served, and you'll be a better agent.